The concept of customized ad targeting has become a commonplace phenomenon on the internet, but Fujitsu is pioneering the integration of AI and cameras to extend this concept into the physical realm, transforming shopping experiences in a Japanese supermarket.
In a bold experiment, Fujitsu has harnessed the power of AI technology and camera surveillance to revolutionize advertising within a brick-and-mortar supermarket in Japan. This innovative AI system closely analyzes customers’ behavior as they navigate the store, generating personalized promotional content that is seamlessly displayed on digital signage throughout the store.
The AI system goes beyond mere observation; it meticulously interprets customers’ reactions, hand gestures, and overall body language through strategically positioned in-store cameras. This intricate understanding enables the system to discern products that resonate with a customer’s interest. Subsequently, the AI crafts compelling promotional messages for the chosen products, which are conveyed through a digital avatar on nearby signs.
Fujitsu emphasizes that this cutting-edge technology empowers the AI module to furnish tailored and captivating information to customers based on their interactions, such as engaging with store displays or examining products. Through this approach, the technology aims to provide an unmatched level of customer service and product appeal on an individual level.
While this innovative step points towards the future of in-store advertising, Fujitsu acknowledges that the system might raise concerns for some individuals. The technology’s capacity to observe and profile customer actions for the sake of delivering ads could potentially trigger privacy apprehensions.
However, Fujitsu stands by the significant advantages this technology offers to retailers. Beyond customization, the system addresses labor shortages by automating promotional activities, potentially leading to increased sales. Notably, all data processed by the AI system adheres to stringent privacy protocols, ensuring customer information remains secure.
Currently undergoing testing at the Aruk Mitajiri store in Hofu city, Fujitsu initiated the trial on a Thursday and intends to continue it until October 15. Following rigorous field testing, Fujitsu’s plan is to officially introduce the AI system to customers during the fiscal year 2023, which concludes in March of the coming year. As this pioneering experiment unfolds, Fujitsu’s fusion of AI and in-store advertising ushers in a new era of personalized shopping experiences.
