In an effort to reinvigorate interest and recapture its initial momentum, Threads, Meta’s alternative to Twitter, is rolling out a series of feature updates this week.
One notable enhancement is the ability for Threads users to send posts directly to their contacts through Instagram DMs, as confirmed by Meta CEO Mark Zuckerberg. This streamlined sharing process involves a simple tap of the share button, revealing the option for direct sharing.
Zuckerberg also gave a preview of an upcoming mention button that will simplify the process of tagging other users using the “@” symbol. Additionally, users now have access to a comprehensive list of all the Threads they’ve liked, available through the “Your likes” section on their profile page.
For those who want better control over their follower list, a new sorting feature is being introduced. Users can access their list of followers in the profile section and utilize the “Sort” button to arrange followers by options like “Latest first,” “Earliest first,” and the “Default view.” A search box also makes it easier to find specific individuals.
Threads is also adopting a more inclusive approach by allowing users to provide custom alt-text for shared images. This empowers users to describe image contents, catering to visually impaired individuals who use screen readers. When attaching an image or video to a post, users can tap “Alt Text” to access this option.
Mark Zuckerberg recently announced upcoming search and web access functionalities for the platform.
These updates are part of Meta’s strategy to engage and retain active users on Threads. Despite its initial surge to 100 million users shortly after launch, largely driven by its affiliation with Instagram, the app’s user base has since declined. Recent data from internet traffic tracker Similarseb indicates that Threads’ daily active users on Android have decreased to 12.6 million.
Nevertheless, Zuckerberg remains optimistic about Threads’ potential and envisions it eventually reaching a user base of 1 billion individuals.
