In February, Microsoft introduced Bing Chat, an interactive feature designed to facilitate AI-powered “conversations” during searches. Initially available exclusively on the Edge Browser, Bing Chat has gradually expanded its reach and is now being rolled out to mobile web browsers. Following its debut, it entered a preview phase on Android and iOS mobile apps for Bing, Edge, and Skype. Integration with various applications was also achieved through Swiftkey.
In more recent developments, Microsoft initiated testing of Bing Chat on Chrome and Safari browsers just last month. Currently, the company is gearing up to launch Bing Chat for third-party browsers on both web and mobile platforms, a release that is expected in the near future.
Microsoft is placing significant emphasis on the expanded availability of Bing Chat, with the aim of providing a broader user base access to its benefits, such as summarized answers and image creation.
Despite its preference for Edge as the platform for the most comprehensive Bing Chat experience, Microsoft acknowledges its past challenges in confining features solely to its proprietary browser.
The allure of reaching a larger audience is undeniable. According to StatCounter, Chrome commands a dominant global market share of 63.55%, while Edge’s share hovers just above 5%.
Since its launch six months ago, Bing Chat has achieved impressive milestones, boasting over 1 billion chats and generating more than 750 million images.
As support for this feature extends to diverse browsers, users will gain access to features like dark mode and multimodal visual search within the chat interface. This functionality empowers users to integrate photos into their chats and subsequently inquire about the images using Bing. Microsoft asserts that the AI comprehends the context of the visual content.
